Search, Performance Max, Shopping, YouTube
Google Ads agency focused on cost per customer, not cost per click.
We build and run Google Search, Performance Max, Shopping and YouTube campaigns that capture buyers already looking for what you sell.
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What our google ads management covers.
Search campaigns
Keyword research by buying intent, tight ad groups, strong negatives and ad copy that matches what people actually typed.
Performance Max
PMax with proper asset groups, audience signals and brand exclusions, so it finds new customers instead of taking credit for brand searches.
Shopping and feeds
Merchant Center setup and product feed optimisation so your products show with the right titles, prices and images.
YouTube
Video campaigns for awareness and remarketing, measured by what they add to search and sales.
Lead quality
Call tracking, offline conversion imports and value-based bidding, so Google optimises toward leads that close.
Landing pages
Pages built for the ad, with fast load times and one clear action.
Where Google Ads budgets leak.
We usually find the same problems when we audit an account. Fixing them is often the fastest win.
Our team has managed more than $15M in Meta and Google ad spend, and our lead-generation campaigns have produced over 10 million leads for clients.
Broad match without negatives, paying for searches that will never buy.
Performance Max spending on your own brand name and calling it new revenue.
Conversions counted on form views or page loads instead of real enquiries.
One landing page for every keyword, so relevance and conversion rate suffer.
How we work.
Free audit
We review your account, tracking and landing pages and show you where money is being lost.
Plan
Targets, budget, structure and a testing roadmap agreed with you before anything changes.
Launch
Tracking fixed first, then campaigns, creative and pages go live.
Test weekly
New creative, audiences and pages every week. Budget moves to what works.
Report and scale
Plain-language reporting on cost, leads and revenue, then we scale the winners.
Common questions
Further reading from our blog:
What budget do we need for Google Ads?
Enough to get meaningful data on your main keywords, which depends on your cost per click. We estimate this from keyword data before you spend anything.
Is Performance Max right for us?
Often, for e-commerce with a good product feed. For lead generation it needs strong conversion tracking first. We explain what you can and cannot control in our Performance Max guide.
Do you work on existing accounts?
Yes. We usually start with an audit of your current account, then restructure what is not working rather than starting from zero.
Can you track phone calls and WhatsApp enquiries?
Yes. We set up call tracking and can import offline conversions from your CRM, so calls and closed deals count, not just form fills.
Who owns the account?
You do. We work inside your Google Ads account, so the data and history stay with your business.
Also see: Meta ads agency · Shopify marketing agency · B2B lead generation agency · All services · E-commerce growth
Want a second opinion on your account?
Book a free audit. We'll show you what is working, what is not, and what we would change first.