Email and SMS Flows Every D2C Store Should Have Live

A relatively small number of automated flows do the majority of the retention and recovery work for most D2C stores — the challenge is usually that they're either never fully set up or left unmaintained after launch.

Abandoned cart recovery

A well-timed sequence recovering abandoned carts is often one of the highest-ROI automations a store can run, since it's targeting people who were already close to a purchase decision.

Welcome series for new subscribers

A thoughtful welcome sequence introduces the brand and often includes a first-purchase incentive, converting new subscribers before their initial interest fades.

Post-purchase and win-back flows

A post-purchase sequence builds toward a second order, while a win-back flow re-engages customers who've gone quiet — both addressing a different, specific point in the customer lifecycle rather than treating every subscriber identically.